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You Don’t Need 10,000 Subscribers – Here’s Why

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“More subscribers, more sales.”   This is the typical New Year’s resolution for an email marketer. Every other marketing blog and guru wants to teach you how get your next 10,000 subscribers or offer “the secret technique” to quadrupling your list growth overnight. You can attend webinars, buy info products and take online courses to help you build an impressively long list of email addresses in a database. And there’s nothing wrong with that, but before you start plugging away daily growth goals in a spreadsheet and investing in high-converting plugins and widgets, take a few moments to solidify a holistic strategy focused on  why  you are marketing in the first place. You may not need a quarter-million subscribers to hit your goals. Don’t get me wrong. Growing your list is important, exciting and rewarding. Quantity is important, but it’s quality that converts.  So rather than defaulting to the mindset of “more, more, more…”, consider these alternative resolutions for 2017
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How Much Online Advertising Costs

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Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least.  Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance metrics for advertisers to consider. Underneath it all, however, is always the same burning question:   “How much is this going to cost me?”'   Today we’ll be taking an in-depth look at advertising costs on three of the largest online advertising platforms – Google AdWords, Facebook Ads, and Instagram. We’ll examine the relative costs of advertising on Google, Facebook, and Instagram, as well as the strengths and weaknesses of each online ad platform. Finally, we’ll investigate how each platform measures up in terms of performance, and there will be plenty of real-world data and research throughout.
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