How Much Online Advertising Costs

Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a little intimidating to say the least. 

Every online advertising platform has its own strengths and weaknesses, and there are dozens of ad formats, campaign types, and performance metrics for advertisers to consider. Underneath it all, however, is always the same burning question:  “How much is this going to cost me?”'  

Today we’ll be taking an in-depth look at advertising costs on three of the largest online advertising platforms – Google AdWords, Facebook Ads, and Instagram.

We’ll examine the relative costs of advertising on Google, Facebook, and Instagram, as well as the strengths and weaknesses of each online ad platform. Finally, we’ll investigate how each platform measures up in terms of performance, and there will be plenty of real-world data and research throughout.

Here’s a quick summary of our guide to online advertising costs:

• The average cost of an advertisement on Google AdWords is $2.32 per click on the search network. The average cost per click of an ad on the Display Network is under $0.58.
• The average cost per action (CPA) in a Google advertising search campaign is $59.18.
• The most expensive keywords in AdWords advertising and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.
• The average small business using AdWords spends between $9,000 and $10,000 per month on their online advertising campaigns. That's $100,000 to $120,000 per year.
• The average cost per click of an online Facebook ad is $1.72. The average cost per action on Facebook Ads is $18.68.
• The typical CPM on Facebook Ads is around $10.
• The typical CPM for an Instagram ad is closer to $5, but Instagram ad costs are rising as the platforms gains in popularity.

Now let’s dig in, in a little more detail!!  

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